Der Hörgerätemarkt verändert sich rasant: Immer mehr Hersteller mischen den Markt auf, jede Saison werden neue Modelle vorgestellt, die dank fortschrittlichen Technologien, effizientere, breitere und vor allem preiswertere Lösungen ermöglichen als es je gab. All das trägt dazu bei, dass auch der Zugang zu den Hörlösungen für die Kunden vereinfacht reguliert werden muss. Gerade die jüngsten Gesetzesänderungen über die Beschaffung der Hörhilfen werden zweifellos die Entstehung eines «Verkaufs über den Ladentisch» (OTC) begünstigen. Es betrifft vor allem Kundinnen und Kunden mit leichtem und mittlerem Hörverlust. Und für viele kann das eine bequeme und attraktive Option sein. Erinnern Sie sich an die Veränderungen im Brillenverkauf, als er ohne Rezept eingeführt worden ist? Anfänglich lehnten die meisten Optiker den Verkauf von günstigen Brillen ab. Als Folge dessen wurden sie in den Supermarkets oder an den Tankstellen verkauft. Die Optiker, die den Zulauf in dieser Produktkategorie überstanden haben, sind heute glücklich und verkaufen munter auch die günstigeren Modelle. Sie nutzen diese Produkte, um Leads zu generieren. Dadurch gewinnen sie Kunden, um sie schliesslich von hochwertigen Brillen oder Kontaktlinsen zu überzeugen. Stehen die Hörgeräteakustiker derzeit [...]
I am Birgitte Hansen, a hearing care professional (Dipl.-Ing.) with over 10 years of experience as a Hearing Consultant (Audiologist). I am the owner of Hearing Home GmbH, a private and premium hearing consultant studio located in the Zürich area. Previously, I have served as Managing Director for ORLAkustik AG in two locations (Küsnacht, Dürnten) and Hörmittelzentrale (now Audika AG) in several centers. I have helped more than 2'000 people to comprehend their hearing abilities and adopt best-in-class hearing aid solutions. Prior to that, I have gained extensive experience in the health industry working with patients in difficult health conditions at the Privat Klinik Susenberg in Zürich.
In an recent interview with Everyday Hearing I explain the reasons why I often recommend my clients hearing aid apps. Below a summary. It makes one wonder if the same opportunity awaits hearing care professionals. Therein lies an infinite debate. Should they stick to premium hearing aids or should they also recommend cheaper solutions such as OTC hearing aids, PSAPs (Personal Sound Amplification Products) or even augmented hearing mobile apps? When we asked this question to audiologist Birgitte Hansen of Hearing Home GmbH, she provided a straightforward answer. Ms. Hansen has helped more than 2000 clients over the past -ten years as a premium reseller for Phonak products. With that in mind, she makes her recommendations with the goal to build long-term relationships via the highest possible satisfaction guarantee she can give. For her, it’s not just about closing the deal. To that end, she recently started a collaboration with the start-up Fennex. This company provides an augmented hearing app that starts its solution with a hearing test so it can amplify sound selectively, also with wireless headphones. Ms. Hansen says she’s actively recommending it to some of [...]
Hearing Home GmbH opens its welcoming doors in Meilen to provide premium hearing care services with a new concept steeped in the comforts of home. Meilen, Zürich, Switzerland -- (press release) -- 09/13/2017 --In an industry motivated by sales volume rather than ongoing kindness and attention to detail, a new concept makes its way to the fore. Recently launched by Birgitte Hansen, a hearing consultant and Phonak Premium Hearing Aids reseller, Hearing Home GmbH is on to something. Providing services for those in need of care for hearing in Meilen, the new business gives private consultations in-house, literally. Based in her home, Hansen gives what she will only refer to as her guests, fulfilling one-on-one attention. So critical to the ongoing success of one's rehabilitation, the home-based hearing care center is a place to have the freedom to express concern, be heard, and be helped in real time. Hansen said of the new human-centric approach to hearing care: "Taking the time to listen to our guests' successes and challenges along their entire rehabilitation journey is our mission. I couldn't find a better [...]
Why is Hearing Home a home-based hearing care center? Let's face it, we audiologists work in an industry often motivated by sales volume rather than ongoing kindness and attention to detail. Over time, I have seen colleagues losing the focus on what brought us to this career path in the first place, which is (or should be) the willingness to help those in need as much as we possibly can. Fortunately, there are still many professionals that operate with a human-centric approach to hearing care. I truly admire them; they love their jobs regardless of the business performance and will never compromise on the most important thing in our activity, which is in my opinion, the 'relationship with clients'. After 10 years as a Hearing Care Professional in small and big centers, I was up to a new challenge. I have decided to open my own studio and I searched inspiring concepts around me, both in Switzerland and abroad. Nothing was truly reasoning with my style and ambition. The large majority of hearing care professionals are today found in shopping malls, opticians and high traffic street. Relationships with consumers are [...]